About Emotional Utility Beverages

Emotional Utility Beverages boost native nutrients in the brain while adding powerful external nutrients to optimize the body's chemical messaging to improve mood, reduce stress, and increase mental performance.


WHAT IF... we could impact the brain messaging that affects how we feel, how we think, how we process and recall information, and how seamlessly we can switch emotional gears? 



E.U.B. Beverages contain Amino Acids, Adaptogens, Nootropics, and B-Vitamins that support the firing, blocking, and regulating of key excitatory, inhibitory, and modulatory Neurotransmitters such as GABA, serotonin, dopamine, endorphins, glutamate, acetylcholine, noradrenaline, and adrenaline.


Amino Acids and Adaptogens

Amino Acids help stabilize neurotransmitters, making them essential for brain and mental health. The amino acids in Emotional Utility Beverages include:

  • GABA (Euphoric) Made in the brain. Inhibits certain brain signals, lowers the hyperactivity of the amygdala, and decreases activity in the nervous system reducing stress.
  • N-Acetyl L-Tyrosine (Focused) A precursor for the synthesis of dopamine, epinephrine, and norepinephrine. NALT supports mental performance, particularly in multi-tasking and stressful situations.
  • L-Theanine (Euphoric and Focused) A non-protein amino acid found in tea and mushrooms that acts like glutamate in the body. It increases calming and pleasure chemicals like GABA, dopamine, and serotonin.

Adaptogens are natural substances that “hack stress response” by regulating the hypothalamic, pituitary, and adrenal glands. They also increase mental work capacity, enhance attention, and prevent fatigue. The adaptogens in Emotional Utility Beverages include:

  • Lion’s Mane Mushroom (Euphoric) A functional mushroom that contains antioxidant, anti-inflammatory, and nerve growth factors properties. Lion’s Mane Mushroom promotes the growth and regeneration of nerve cells and has been proven to reduce anxiety and depression.
  • Green Tea Caffeine (Euphoric and Focused) A botanical adaptogen that promotes hormone and mood stability. Green tea contains the amino acid L-theanine, which can cross the blood-brain barrier preventing the entry of toxins into the central nervous system.


Nootropics and B-Vitamins

Nootropics are natural or synthetic substances that improve human thinking, learning, and memory. Some nootropics, such as magnesium, also highly impact mood. The nootropics in E.U.B include:

  • Alpha GPC (Focused) A natural compound in the brain that is a precursor to Acetylcholine, a neurotransmitter tied to learning and memory. Alpha GPC improves cognitive function and thinking skills.
  • Magnesium (Euphoric and Focused) An essential mineral that is key to brain functioning and mental health. Magnesium Glycinate is a digestible form of magnesium and helps brain neurons function by regulating the neurotransmitters, GABA and glutamate that are associated with depression and anxiety.
  • Green Tea (Euphoric and Focused) In addition to promoting hormone and mood stability, green tea is a key ingredient to boosting brain function.
  • L-Theanine (Euphoric and Focused) An amino acid and a nootropic (see above). Studies show that the combination of caffeine and L-theanine are powerful in improving brain function.

B-Vitamins are the most essential vitamins for mood, mind, energy, and overall brain health. B-Vitamins boost production of neurotransmitters and regulate energy release in brain cells.

  • Vitamins B6 and B12 (Euphoric and Focused) Support mood and brain performance.
  • Vitamin B5 (Euphoric) Key to the synthesis of amino acids in the brain to reduce stress.
  • Vitamin B3 (Focused) Improves memory, brain fog, and overall brain health.


How do Emotional Utility Beverages work?

Emotional Utility Beverages work by boosting native nutrients in the brain such as GABA,Magnesium and B-Vitamins and adding external nutrients such as Lion’s Mane Mushroom, and Green Tea to optimize the chemical messaging that impacts mood and cognition.

What are Neurotransmitters?

Neurotransmitters are the body’s “chemical messaging” molecules. They carry chemical signals from one nerve cell to the next target cell.

Neurotransmitters determine psychological functions and brain functions such as fear, mood, pleasure, joy, memory, learning, and concentration levels.

What are the main Neurotransmitters and what do they do?

The main Neurotransmitters are GABAserotonindopamineendorphinsglutamateacetylcholinenoradrenaline, and adrenaline.

  • GABA is the calming neurotransmitter. High levels improve focus, low levels cause anxiety. GABA also determines motor control and vision.
  • Serotonin is the mood neurotransmitter that contributes to feelings of happiness and well-being and determines the sleep-wake cycle.
  • Dopamine is the pleasure neurotransmitter and is also responsible for addiction, movement, and motivation.
  • Endorphins are the euphoric neurotransmitters and are released during exercise and sex. Endorphins also help relieve pain, reduce stress, and improve mood.
  • Glutamate is the memory neurotransmitter and is involved in cognition, information retention, and mood regulation.
  • Acetylcholine is the learning neurotransmitter and is involved in thought, attention, awakening, and memory.
  • Noradrenaline is the concentration neurotransmitter that affects attention and response.
  • Adrenaline is the “fight-or-flight” neurotransmitter that is produced in stressful situations and leads to physical boost and heightened awareness.

How much caffeine is in Emotional Utility Beverages?

E.U.B. Euphoric beverages contain 35mg of caffeine from Green Tea.

E.U.B. Focused beverages contain 100mg of caffeine from Green Tea.

How many calories do Emotional Utility Beverages have?

E.U.B. Euphoric and Focused beverages have25 calories per 12-ounce can.

How much sugar do Emotional Utility Beverages have?

E.U.B. Euphoric and Focused beverages have 5 grams of sugar per 12-ounce can.